Splash Soho is a comprehensive beauty salon located at 19 Brewer Street in London's Soho district, offering hair, nail, waxing, facial, and laser hair removal services. With over 14,000 customer reviews and a 4.5-star rating, it has established itself as a prominent beauty destination in central London.
Splash Soho has established itself as one of central London's most reviewed beauty salons, accumulating over 14,210 customer reviews with an overall rating of 4.5 stars. Located at 19 Brewer Street in the heart of Soho, this venue offers a comprehensive range of beauty services including hair styling, nail treatments, waxing, facials, and laser hair removal. This detailed analysis examines customer feedback patterns, service quality metrics, pricing structures, and operational strengths to provide prospective clients with an informed perspective on what to expect.
Understanding customer experiences at Splash Soho requires examining both quantitative ratings and qualitative feedback across multiple service categories. With thousands of reviews spanning various treatments, patterns emerge that reveal consistent strengths and areas where customer experiences vary. This review analysis draws from verified customer feedback to present an objective assessment of the salon's performance across different service lines, pricing competitiveness, staff professionalism, and overall value proposition.
The salon operates as part of the larger Splash Salons group, maintaining extended hours from 9:00 AM to 9:30 PM to accommodate the schedules of working professionals and visitors to central London. The venue's location in Soho provides excellent accessibility via public transportation, making it a convenient choice for both regular clients and first-time visitors seeking quality beauty services in a prime London location.
The 4.5-star average rating from 14,210 reviews positions Splash Soho in the upper tier of London beauty salons. However, examining the distribution of ratings reveals important nuances. The majority of reviews fall into the 5-star category with 8,524 reviews, representing approximately 60% of total feedback. This substantial proportion of highly satisfied customers indicates consistent delivery of quality services that meet or exceed expectations.
The second-largest category comprises 4-star reviews at 2,405, followed by 810 three-star reviews, 340 two-star reviews, and 417 one-star reviews. This distribution pattern is typical for high-volume service businesses where the majority of experiences are positive, but operational challenges occasionally result in suboptimal outcomes. The relatively small percentage of one and two-star reviews suggests that serious service failures are uncommon rather than systemic.
Rating analysis by specific treatment type reveals significant performance variations across service categories. Ladies' Hair Bleaching achieves an exceptional 4.9-star rating, indicating particularly strong expertise in this specialized service. Ladies' Root Colouring and Ladies' Hair Toner both score 4.7 stars, demonstrating consistent quality in color services. Men's Dry Haircut also achieves 4.7 stars, suggesting strong technical skills in precision cutting.
Conversely, certain services show lower satisfaction rates. Eyelash Extensions score only 2.5 stars, Hard Gel Extensions receive 2.7 stars, and Hair Extensions average 3.0 stars. These lower ratings in extension services suggest either technical skill gaps, product quality issues, or misaligned customer expectations in these specific treatment areas. Classic Facials at 3.8 stars and Beard Trimming at 3.9 stars also fall below the venue's overall average.
Hair services represent the core strength of Splash Soho, with the majority of positive reviews concentrated in cutting, coloring, and styling treatments. The salon offers differentiated pricing for men's and women's services, with men's wash and haircut starting from £19.80 and women's services beginning at higher price points reflecting longer service times and more complex styling requirements.
Men's haircuts receive consistently positive feedback, with the basic wash and haircut service taking 30-35 minutes and priced competitively for central London. The 4.4-star average for men's haircuts reflects reliable execution of classic and contemporary styles. Men's haircut with beard service, priced from £24.80, provides convenient bundled grooming. However, beard trimming as a standalone service scores lower at 3.9 stars, suggesting that beard services may not receive the same level of expertise as haircuts.
Customer reviews highlight efficient service delivery, minimal wait times when appointments are booked, and stylists who listen to client preferences. The off-peak pricing strategy offers up to 50% savings, making services particularly attractive for flexible schedulers. Men's hair coloring services, while less frequently reviewed, maintain a respectable 4.2-star rating.
Women's hair services span a broader range with more complex treatments. Ladies' haircut and blow dry services achieve 4.6 stars, while standard ladies' haircuts score 4.5 stars. The salon's balayage services, prominently featured in seasonal promotions, receive 4.4 stars with pricing starting from £96.50 for a two-hour service including free deep conditioning treatment.
Color services show strong performance metrics, with full head coloring at 4.5 stars and root coloring achieving an impressive 4.7 stars. The inclusion of premium treatment brands like Kerastase, Olaplex, and Moroccan Oil in service packages adds value, particularly when offered at promotional discounts of up to 50% off. Ladies' Brazilian Blow Dry treatments score 4.6 stars, indicating reliable results for this smoothing service.
The salon offers various conditioning and treatment services as add-ons, with Kerastase, Moroccanoil, Fusio Dose, and Olaplex treatments available. These 25-35 minute services range from £15 to £34, with Olaplex commanding the premium price point. Customer feedback on hair conditioning treatments averages 4.3 stars, suggesting generally positive experiences though not exceptional compared to cutting and coloring services.
Nail services at Splash Soho encompass manicures, pedicures, gel applications, and nail enhancements. The Express Shellac Manicure, featured in seasonal promotions at £20.60, provides a quick 30-minute service for clients seeking durable polish application. Overall manicure services score 4.4 stars, while pedicures also achieve 4.4 stars, indicating consistent quality across basic nail care.
Gel nail manicures receive 4.4 stars and gel pedicures score 4.5 stars, suggesting that gel applications are executed reliably. However, hard gel extensions and overlays score significantly lower at 2.7 stars, indicating technical challenges or quality issues with enhancement services. This pattern mirrors the lower ratings for eyelash extensions, suggesting that extension and enhancement services may not be the salon's strongest offerings.
The central London beauty salon market is highly competitive, with venues competing on service quality, pricing, location accessibility, and customer experience. Salons in Soho specifically cater to a diverse clientele including professionals, tourists, and local residents seeking convenient appointment times and comprehensive service offerings.
Customer reviews have become the primary decision-making factor for beauty salon selection, with platforms like Treatwell providing transparent feedback systems. Successful salons maintain ratings above 4.0 stars while offering competitive pricing structures, seasonal promotions, and professional-grade product treatments to differentiate themselves in the market.
Waxing services receive generally favorable reviews, with ladies' waxing averaging 4.5 stars across various treatment areas. Hollywood waxing scores 4.5 stars, Brazilian waxing achieves 4.4 stars, and bikini waxing receives 4.5 stars, indicating consistent technique and client comfort management in intimate waxing services. Ladies' leg waxing and arm and underarm waxing both score 4.5 and 4.4 stars respectively.
Eyebrow waxing achieves 4.4 stars, while facial threading scores 4.1 stars, suggesting slight preference for waxing over threading methods. Eyebrow and eyelash tinting services receive 4.5 stars, demonstrating competent application of tint products. The salon also offers Soprano laser permanent hair removal, which scores 4.2 stars, indicating satisfactory results though this technology-dependent service shows more variable outcomes than traditional waxing.
Facial services represent a smaller portion of the salon's offerings and receive more modest ratings. Classic facials score 3.8 stars, falling below the venue's overall average and suggesting room for improvement in skincare service delivery. Microdermabrasion treatments achieve 4.3 stars, indicating better performance in this specialized exfoliation service compared to standard facials.
The lower facial ratings may reflect several factors including treatment room ambiance, product selection, therapist expertise, or client expectations. Beauty salons that primarily focus on hair services sometimes struggle to achieve the same level of excellence in skincare treatments, which require different skill sets and dedicated treatment environments.
Splash Soho employs a dynamic pricing strategy featuring regular seasonal promotions with discounts ranging from 20% to 55% off standard prices. This approach makes premium services more accessible while encouraging clients to try higher-value treatments. Men's basic haircuts starting at £19.80 represent competitive pricing for central London, where similar services often exceed £25-30 at comparable venues.
Women's services command higher prices reflecting longer service times and more complex techniques. Balayage services starting at £96.50 with promotional discounts position competitively against other Soho salons where similar treatments often exceed £150-200. The inclusion of complimentary deep conditioning treatments with color services adds perceived value.
The salon's off-peak pricing offers substantial savings for clients with flexible schedules. Discounts of up to 50% on select services during quieter periods optimize appointment book utilization while providing budget-conscious clients access to quality services. This strategy benefits both the business through improved capacity utilization and clients through reduced costs.
Splash Soho utilizes the Treatwell booking platform, providing clients with online appointment scheduling, service browsing, and transparent pricing information. The digital booking system reduces phone call volume while giving clients 24/7 access to availability. Customer feedback indicates generally smooth booking experiences, though occasional comments mention scheduling confusion or service duration discrepancies.
The salon's extended operating hours from 9:00 AM to 9:30 PM accommodate early morning appointments before work and evening slots after standard business hours. This flexibility particularly benefits working professionals who struggle to access beauty services during traditional 9-5 schedules. Weekend availability also serves clients preferring leisure-time appointments.
Customer reviews frequently mention staff friendliness, professionalism, and technical skill. Positive feedback highlights stylists who listen carefully to client requests, provide honest advice about achievable results, and execute services competently. The high volume of repeat customers evident in reviews suggests successful relationship building between clients and preferred stylists.
However, some reviews note variability in service quality depending on which staff member performs the treatment. This inconsistency is common in multi-stylist salons where individual skill levels and experience vary. Negative feedback occasionally mentions rushed services, communication challenges, or results that didn't match expectations, though these represent a minority of experiences.
While detailed facility descriptions are limited in available reviews, the Soho location provides central accessibility with proximity to Oxford Circus, Piccadilly Circus, and Leicester Square stations. The venue accommodates multiple service types simultaneously, requiring efficient space management to maintain comfortable client experiences across hair, nail, and beauty treatment areas.
Some customer feedback suggests that the salon can feel busy during peak times, which may impact the relaxation factor particularly important for spa-like treatments such as facials and pedicures. The high-volume business model prioritizes efficiency and accessibility over exclusive boutique ambiance.
Compared to other Soho beauty salons, Splash Soho's 4.5-star rating from over 14,000 reviews demonstrates sustained quality delivery at scale. Many boutique salons achieve higher ratings but from significantly smaller review pools, making statistical reliability lower. The combination of volume and rating suggests systematic quality management rather than occasional excellence.
Pricing positions competitively in the mid-range segment, offering better value than premium Soho salons while maintaining higher quality standards than budget chains. The promotional pricing strategy provides periodic opportunities to access services at budget-tier prices while receiving mid-range quality.
Splash Soho delivers reliable beauty services across multiple categories, with particular strengths in hair cutting, coloring, and waxing treatments. The 4.5-star average from over 14,000 reviews reflects consistent quality delivery that satisfies the majority of clients while acknowledging that some service areas, particularly extensions and certain facial treatments, show room for improvement.
The salon's value proposition centers on convenient central London location, extended operating hours, competitive pricing with regular promotions, and comprehensive service offerings under one roof. Clients seeking straightforward hair services, color treatments, or waxing can expect reliable results based on review patterns. Those considering extension services or specialized facial treatments should review category-specific ratings and potentially consult with staff about expertise levels before booking.
For central London residents and workers seeking a dependable beauty salon with flexible scheduling and fair pricing, Splash Soho represents a solid choice backed by substantial customer feedback. The high volume of repeat customers evident in reviews suggests that many clients find the service quality, convenience, and value combination meets their ongoing beauty service needs.
Splash Soho maintains a 4.5-star rating based on over 14,210 verified customer reviews on Treatwell, with approximately 60% of reviews giving 5 stars.
Ladies' Hair Bleaching scores 4.9 stars, while Ladies' Root Colouring, Ladies' Hair Toner, and Men's Dry Haircut all achieve 4.7 stars, representing the salon's strongest service areas.
Eyelash Extensions score 2.5 stars, Hard Gel Extensions receive 2.7 stars, and Hair Extensions average 3.0 stars, indicating these enhancement services are not the salon's primary strengths.
Men's wash and haircut services start from £19.80 with promotional discounts of up to 50% off, making them competitively priced for central London.
Ladies' balayage services start from £96.50 including free deep conditioning treatment, with promotional discounts offering up to 50% savings during seasonal offers.
The salon operates from 9:00 AM to 9:30 PM daily, providing extended hours to accommodate clients before work, during lunch breaks, and in the evening.
Yes, the salon offers Kerastase, Olaplex, Moroccan Oil, and Fusio Dose treatments as add-on services, frequently available at promotional discounts of up to 50% off.
Appointments can be booked online through the Treatwell platform, which provides transparent pricing, service descriptions, available time slots, and customer reviews for informed decision-making.
Premium product partners offering professional-grade treatments
Splash Soho excels in hair coloring treatments with balayage, root coloring, and full head color services receiving consistently high ratings. Professional colorists use quality products and techniques to achieve natural-looking results.
The salon offers extensive waxing services across all body areas with consistently high customer satisfaction ratings. Experienced technicians ensure comfortable experiences and thorough hair removal results.
Splash Soho introduces autumn offers with up to 55% off root coloring, 50% off balayage services, and discounted premium hair treatments including Kerastase and Olaplex.
The salon now maintains consistent 9:30 PM closing time seven days per week to accommodate working professionals seeking after-hours beauty services.
New 30-minute express shellac manicure service launched at £20.60, providing quick gel polish application for time-conscious clients.