SBTech is an industry-leading provider of interactive sports betting solutions and services to tier 1 operators in regulated markets across online, mobile and land-based channels. The platform delivers turnkey and fully managed solutions with award-winning sportsbook products.
The sports betting technology landscape has evolved dramatically over the past decade, with platforms required to handle massive event volumes, real-time data processing, and sophisticated user engagement features. SBTech has positioned itself as a leading provider in this competitive space, delivering comprehensive solutions that address the complex needs of tier 1 betting operators in regulated markets worldwide.
Founded in 2007 and headquartered in Douglas, Isle of Man, SBTech has grown into a major force in the sports betting technology sector, employing between 1,001 and 5,000 professionals dedicated to developing and maintaining cutting-edge betting solutions. The company's platform serves notable clients including DraftKings, BetGames.TV, ORYX Gaming, Bet.co.za, and GoldenRace, demonstrating its capability to support diverse operator requirements across different market segments.
The platform's architecture is built to handle extraordinary scale, processing over 50,000 events monthly with more than 25,000 of those available for in-play betting. This extensive coverage spans more than 50 different sports, with the platform offering 2,000+ proprietary bet markets that provide operators with competitive differentiation in crowded markets. The technology infrastructure supports high-quality live streaming, multiple cash out options, and Fast Market functionality that enables rapid bet placement on dynamic in-game events.
SBTech's offering centers on three primary components: the sportsbook platform, the iGaming integration layer, and the operational management suite. Each component is designed to work independently or as part of an integrated ecosystem, giving operators flexibility in how they deploy the technology.
The sportsbook represents the core of SBTech's offering, featuring a sophisticated trading engine that manages odds compilation, risk management, and market settlement across thousands of concurrent events. The platform's trading team works continuously to ensure competitive pricing while maintaining appropriate risk exposure limits. The system incorporates machine learning algorithms that analyze betting patterns, identify potential fraud or arbitrage attempts, and optimize margin settings based on market conditions.
The in-play betting functionality stands as a particular strength, with the platform supporting over 25,000 live events monthly. This requires real-time data feeds from multiple sports data providers, instantaneous odds calculation engines, and low-latency distribution networks that ensure bettors receive current pricing. The Fast Market feature enables operators to offer betting opportunities on micro-events within games, such as the outcome of the next play in football or the next point in tennis, creating additional engagement opportunities.
Beyond sports betting, SBTech provides a comprehensive iGaming platform that aggregates casino games, live dealer experiences, and virtual sports content. This integration allows operators to offer a complete gambling entertainment package from a single technology provider, simplifying operations and creating cross-selling opportunities between sports betting and casino products.
The casino offering includes connections to major game providers, delivering thousands of slot titles, table games, and specialty products. The live casino component features professional dealers streaming from dedicated studios, with multiple camera angles and interactive features that replicate the land-based casino experience. Virtual sports provide continuous betting opportunities on simulated events, filling gaps in the sports calendar and appealing to players seeking instant results.
SBTech's state-of-the-art visualization center represents a significant investment in user experience technology. The system provides graphical representations of live events, animated match trackers, and statistical overlays that help bettors make informed decisions. These visualizations are particularly valuable for in-play betting, where understanding the current game state is essential for effective wagering.
The platform supports multiple cash out options, including full cash out, partial cash out, and auto cash out functionality. These features give bettors control over their positions, allowing them to secure profits or minimize losses before events conclude. The cash out pricing engine calculates fair values in real-time based on current odds and remaining event time, balancing operator risk management with customer value.
SBTech provides a complete suite of interactive sports betting solutions designed for tier 1 operators operating in regulated markets. The platform architecture supports seamless integration across online, mobile, and land-based channels, enabling operators to deliver consistent user experiences regardless of access point.
The technology stack includes advanced AI and fan analytics capabilities, allowing operators to optimize betting markets, personalize user experiences, and manage risk effectively. The platform's modular design enables customization while maintaining operational efficiency and regulatory compliance across multiple jurisdictions.
The underlying technical architecture of SBTech's platform is designed for enterprise-scale operations, with redundancy, failover capabilities, and geographic distribution ensuring high availability even during peak betting periods. The system architecture employs microservices principles, allowing individual components to scale independently based on demand patterns.
Database systems are optimized for both transactional integrity and analytical query performance, supporting real-time reporting requirements while maintaining the data consistency essential for financial operations. The platform incorporates comprehensive audit trails and regulatory reporting tools that help operators meet compliance obligations in different jurisdictions.
Mobile betting represents the majority of activity for most operators, and SBTech's platform is optimized for mobile-first experiences. The technology supports both responsive web applications and native mobile apps, with APIs that enable operators to build custom front-end experiences while leveraging SBTech's backend infrastructure.
The multi-channel approach extends to retail betting environments, where the platform supports betting terminals, over-the-counter systems, and self-service kiosks. This unified platform approach ensures consistent odds, centralized risk management, and consolidated reporting across all channels, simplifying operations for multi-channel operators.
SBTech incorporates AI and machine learning throughout its platform, from odds compilation and risk management to customer segmentation and personalization. The fan analytics capabilities enable operators to understand player behavior patterns, identify high-value customers, and detect problem gambling indicators that require intervention.
Predictive models analyze historical betting data to forecast demand for different markets, helping operators allocate trading resources effectively. Fraud detection systems use anomaly detection algorithms to identify suspicious betting patterns that may indicate match-fixing, collusion, or account takeover attempts. These AI systems continuously learn from new data, improving their accuracy over time.
Operating in regulated markets requires sophisticated compliance capabilities, and SBTech's platform includes tools for responsible gambling, age verification, anti-money laundering monitoring, and jurisdiction-specific reporting. The system can be configured to enforce different rules based on player location, ensuring operators meet local regulatory requirements even when serving customers across multiple jurisdictions.
The platform maintains certifications from major testing laboratories and holds licenses in key regulated markets. This regulatory positioning is essential for operators seeking to enter or expand in jurisdictions with strict licensing requirements, as using certified technology providers often accelerates the approval process.
SBTech has established itself as a comprehensive sports betting and iGaming technology provider capable of supporting tier 1 operators in competitive regulated markets. The platform's combination of extensive event coverage, sophisticated in-play betting capabilities, integrated iGaming content, and advanced analytics creates a complete solution for operators seeking to maximize player engagement and operational efficiency.
The company's continued investment in technology innovation, particularly in areas like AI-driven personalization and mobile optimization, positions it well for the evolving demands of the sports betting industry. For operators evaluating platform providers, SBTech represents a mature, feature-rich option with proven scalability and a track record of supporting major brands in the sector.
SBTech primarily serves tier 1 operators in regulated markets, providing solutions for online, mobile, and land-based betting channels. Notable clients include DraftKings, BetGames.TV, ORYX Gaming, Bet.co.za, and GoldenRace.
The platform covers over 50,000 events monthly across more than 50 different sports, with over 25,000 of those events available for in-play betting. It offers 2,000+ proprietary bet markets.
SBTech offers extensive in-play coverage with over 25,000 live events monthly, state-of-the-art visualization tools, high-quality live streaming, and Fast Market options that enable betting on micro-events within games.
Yes, SBTech offers a comprehensive iGaming platform that includes premium casino games, live dealer experiences, and virtual sports content, allowing operators to provide complete gambling entertainment from a single technology provider.
The platform incorporates AI for odds compilation, risk management, customer segmentation, fraud detection, and fan analytics. These capabilities help operators optimize operations, personalize experiences, and maintain regulatory compliance.
SBTech was founded in 2007 and is headquartered in Douglas, Isle of Man. The company employs between 1,001 and 5,000 professionals dedicated to sports betting and iGaming technology.
Major betting operators and gaming platforms trust SBTech technology to power their sports betting and iGaming operations across regulated markets worldwide.
Comprehensive sports betting solution covering 50,000+ monthly events with sophisticated in-play betting, live streaming, and proprietary market offerings across 50+ sports.
Complete iGaming solution combining premium casino content, live dealer experiences, and virtual sports with sports betting for unified operator management and cross-selling opportunities.
SBTech continues powering DraftKings operations with enhanced in-play betting capabilities and expanded market coverage across regulated US states.
Platform introduces advanced machine learning models for improved risk management, fraud detection, and personalized player experiences across all channels.
SBTech releases updated mobile-first architecture delivering faster load times, enhanced live streaming quality, and improved in-play betting responsiveness.