OpenBet is a premier sportsbook technology, content, and services provider owned by OB Global Holdings, LLC. With over 25 years of operating experience, the company powers sports betting and gaming entertainment for more than 200 customers globally across 85 licenses in every major regulated market.
OpenBet has established itself as the definitive technology partner for the world's leading sports betting and gaming operators. Founded in 1996 as Orbis Technology by Clive Haworth, James Caddy, and Charles Malir, the company has evolved from launching its first sports betting application during the 1998 World Cup to becoming the infrastructure backbone for a substantial portion of global sports wagering. The platform's reliability, scalability, and innovation have made it the preferred choice for operators seeking to deliver premium betting experiences to millions of players worldwide.
The company's journey reflects the maturation of the online betting industry itself. From its early acquisition by News Corporation's NDS Group in 2000 to its management buyout backed by Vitruvian Partners in 2011, and subsequent acquisition by NYX Gaming Group in 2016, OpenBet has continuously adapted to market demands. In March 2024, the company completed a management buyout from Endeavor, positioning itself for independent growth while integrating IMG ARENA capabilities under the OpenBet brand.
OpenBet's technical infrastructure represents decades of refinement in handling high-volume, mission-critical betting operations. The platform's ability to process over 100,000 peak bets per minute during events like the Grand National demonstrates engineering excellence that few competitors can match. This capacity is not merely about raw throughput but maintaining transaction integrity, real-time odds updates, and instantaneous settlement across distributed systems.
The architecture supports true omnichannel deployment, allowing operators to maintain consistent user experiences whether customers engage through mobile applications, desktop browsers, retail betting terminals, or even interactive television interfaces. This unified approach extends to account management, where a single centralized OpenBet account provides seamless access across all touchpoints. The system handles multiple currencies and languages natively, essential for operators serving diverse international markets.
OpenBet develops comprehensive front-end solutions that operators can customize to match their brand identity while leveraging proven user experience patterns. The front-end systems connect to sophisticated back-office tools that provide operators with granular control over risk management, trading operations, and customer relationship management. Data analysis and reporting capabilities enable operators to understand betting patterns, optimize margins, and identify opportunities for product enhancement.
The platform's track record of 100% uptime during key sporting events is not accidental but the result of redundant systems, rigorous testing protocols, and proactive monitoring. Major sporting events generate concentrated betting activity that can overwhelm inadequately designed systems. OpenBet's infrastructure anticipates these demand spikes, automatically scaling resources and maintaining performance under extreme load conditions. This reliability is fundamental to operator trust, as downtime during peak events translates directly to lost revenue and damaged customer relationships.
OpenBet's market dominance is evidenced by its partnerships with industry-leading operators across multiple continents. In North America, FanDuel relies on OpenBet's platform to maintain its position as America's number one sportsbook. The CEO of FanDuel has publicly stated that OpenBet's global sports betting platform offers customers an unrivaled betting experience, cementing their competitive advantage in the rapidly expanding US market.
In the United Kingdom, Sky Bet's CIO has emphasized the reliability and scalability of OpenBet's technology as providing a robust platform to deliver on strategic goals. Ladbrokes has highlighted how OpenBet creates opportunities to leverage cutting-edge technology, particularly in delivering innovative same game multi products with exceptional user experiences. William Hill values the flexibility that OpenBet provides, delivered on a modular basis to power shared success over the long term.
OpenBet's European footprint continues to expand with strategic partnerships. Danske Spil, Denmark's national lottery and betting operator, has extended its OpenBet partnership for the third time following an 11-year alliance, with the CEO praising the premium user experience that OpenBet enables. In May 2025, Veikkaus partnered with OpenBet to power its sports betting transformation ahead of Finland's market reform, demonstrating OpenBet's ability to support operators navigating regulatory transitions.
Loterie Romande selected OpenBet in March 2025 to power its next-generation digital and retail sportsbook, further establishing OpenBet's presence in the Swiss market. These partnerships reflect not only technical capability but also OpenBet's understanding of diverse regulatory environments and cultural betting preferences across European markets.
OpenBet dominates key regulated markets with significant market share: 80% of digital sports bets in Canada, 65% in the United Kingdom, and 46% in Australia. The platform's architecture enables operators to deliver betting experiences across multiple channels including web, mobile, retail outlets, call centers, and interactive television with unified account management.
The company's technology stack includes comprehensive front-end and back-office gaming products, advanced data analysis tools, and reporting systems. OpenBet's modular approach allows operators to implement solutions flexibly, supporting multiple languages, currencies, and regulatory frameworks while maintaining centralized control and scalability.
OpenBet's commitment to innovation is demonstrated through continuous product development and strategic technology partnerships. The launch of OpenBet Locator in April 2024, powered by Amazon Web Services, represents a significant advancement in compliance technology. This geolocation product ensures operators can verify player locations with precision, meeting stringent regulatory requirements across jurisdictions while maintaining seamless user experiences.
The partnership with Checkd Dev announced in September 2025 brings advanced trending BetBuilder automated betting solutions to OpenBet's platform. This collaboration enables operators to offer sophisticated same-game parlay products that respond to real-time betting trends, enhancing engagement and providing customers with dynamic betting opportunities that reflect live game developments.
OpenBet's partnership with nVenue to deliver superior in-play micro-betting in regulated global markets addresses the growing demand for granular, moment-to-moment betting opportunities. Micro-betting represents the evolution of in-play wagering, allowing customers to bet on specific plays, possessions, or brief game segments. The technical requirements for micro-betting are substantial, requiring ultra-low latency data feeds, rapid odds calculation, and instantaneous bet acceptance and settlement.
In October 2024, Four Winds Casinos partnered with OpenBet to implement Neccton-powered player protection technology. Neccton, an OpenBet subsidiary, specializes in responsible gaming tools that help operators identify at-risk behavior patterns and intervene appropriately. This technology analyzes player activity in real-time, flagging concerning patterns such as rapid stake increases, extended session durations, or chase betting behaviors. The integration of player protection at the platform level ensures consistent safeguards across all operator touchpoints.
OpenBet has positioned itself strategically in Latin America's emerging regulated markets, particularly Brazil. In July 2025, Todos Querem Jogar, a Grupo Silvio Santos-backed company, launched Bet do Milhão with OpenBet, setting a new benchmark for safe and innovative betting and gaming in Brazil. This partnership leverages Grupo Silvio Santos' extensive media reach and brand recognition, combined with OpenBet's proven technology platform.
BandBet's partnership with OpenBet announced in October 2024 further demonstrates the company's Brazilian market penetration. These partnerships position OpenBet to capture significant market share as Brazil's regulatory framework matures and the market scales. The company's experience navigating complex regulatory environments in other jurisdictions provides valuable expertise for operators entering newly regulated markets.
OpenBet's operational metrics provide insight into the platform's true capabilities. During Euro 2024, OpenBet powered more than 140 million bets, demonstrating its ability to handle sustained high-volume activity across multiple concurrent matches. The Grand National 2024 saw OpenBet process a record-breaking 100,000+ peak bets per minute, a testament to the platform's capacity to handle extreme demand spikes during marquee events.
The company's customer base has grown by more than 40% over the past year, expanding from approximately 140 customers to over 200 globally. This growth reflects both market expansion in newly regulated jurisdictions and OpenBet's success in winning competitive tenders against rival platform providers. The 120-day average deployment timeline from scope to launch enables operators to enter markets quickly, capitalizing on regulatory opportunities and competitive windows.
OpenBet's corporate evolution reflects the betting industry's consolidation and specialization trends. The company was originally founded as Orbis Technology Limited in February 1996, operating under that name until June 2010 when it adopted the OpenBet brand. The company is registered in England as a private limited company, with headquarters at Building 6, Chiswick Park, 566 Chiswick High Road, London.
In November 2024, Endeavor announced a management buyout of OpenBet and IMG ARENA, which was completed in March 2024. The buyout created OB Global Holdings LLC as the parent entity, providing OpenBet with operational independence and strategic flexibility. This ownership structure allows management to make long-term investments in technology and market expansion without the constraints of being a division within a larger entertainment conglomerate.
OpenBet holds a Gambling Software Remote license from the UK Gambling Commission, active since January 2009. This license authorizes the company to provide gambling software for remote operations, a fundamental requirement for serving UK-licensed operators. The company's licensing extends across 85 jurisdictions globally, reflecting its ability to meet diverse regulatory standards and technical requirements.
The company's nature of business is registered as business and domestic software development, information technology consultancy activities, and other information technology service activities. This broad classification reflects OpenBet's comprehensive service offering beyond pure software licensing, including consultancy, integration services, and ongoing technical support.
OpenBet competes in a market with several established platform providers, yet maintains differentiation through its combination of scale, reliability, and innovation. The platform's proven ability to handle the world's largest betting events without service degradation provides operators with confidence that is difficult for newer entrants to replicate. The modular architecture allows operators to adopt OpenBet solutions incrementally, reducing implementation risk and enabling customization to specific market requirements.
The company's investment in emerging technologies such as micro-betting, automated bet building, and AI-driven player protection positions it well for evolving market demands. As regulatory frameworks mature globally and customer expectations increase, operators require partners with both technical sophistication and regulatory expertise. OpenBet's 25-year track record provides institutional knowledge that informs product development and operational best practices.
OpenBet represents the gold standard in sports betting technology, combining proven reliability with continuous innovation. The platform's dominance across major regulated markets reflects its technical superiority and the trust it has earned from the world's leading operators. With over 200 customers globally, processing billions of bets annually, and maintaining perfect uptime during critical events, OpenBet has demonstrated that it can deliver at scale under the most demanding conditions.
The company's strategic partnerships, from FanDuel and Sky Bet to emerging market operators in Brazil and Finland, showcase its versatility across diverse regulatory environments and operator requirements. As the global betting industry continues to expand and evolve, OpenBet's combination of established infrastructure, innovative product development, and deep regulatory expertise positions it to remain the platform of choice for operators seeking to deliver world-class betting experiences.
OpenBet distinguishes itself through proven scalability, processing over 100,000 bets per minute during peak events with 100% uptime. The platform's 25-year track record, comprehensive omnichannel capabilities, and dominance in major markets like the UK, Canada, and Australia demonstrate technical superiority that newer platforms cannot match.
OpenBet powers leading operators including FanDuel, Sky Bet, Ladbrokes, William Hill, Danske Spil, Tabcorp, and Veikkaus. The platform serves over 200 customers globally across 85 licensed jurisdictions, supporting operators with a combined market capitalization exceeding $100 billion.
OpenBet achieves an average deployment timeline of 120 days from initial scope definition to market launch. This rapid implementation is enabled by the platform's modular architecture and extensive pre-built integrations, allowing operators to enter new markets quickly while maintaining customization flexibility.
OpenBet processes 80% of digital sports bets in Canada, 65% in the United Kingdom, 46% in Australia, and 40% of all bets in the United States across 13 licensed states. This market dominance reflects the platform's reliability and the competitive advantages it provides to operators.
Yes, OpenBet integrates comprehensive player protection technology through its Neccton subsidiary. The platform includes real-time behavior analysis, automated intervention triggers, and responsible gaming tools that help operators identify and support at-risk players while meeting regulatory requirements.
Recent innovations include OpenBet Locator for precise geolocation compliance powered by AWS, advanced trending BetBuilder solutions through partnership with Checkd Dev, and superior micro-betting capabilities via collaboration with nVenue. These innovations address evolving regulatory requirements and customer demand for sophisticated betting products.
OpenBet powers the world's most successful sports betting and gaming operators across regulated markets globally.
OpenBet's infrastructure handles extreme betting volumes during major sporting events, processing over 100,000 bets per minute while maintaining zero downtime and instantaneous settlement across global operations.
Unified platform delivering consistent betting experiences across web, mobile, retail, call centers, and interactive television with centralized account management and seamless cross-channel transitions.
OpenBet partners with Checkd Dev to launch advanced trending BetBuilder automated betting solution, enhancing same-game parlay capabilities.
Grupo Silvio Santos-backed Todos Querem Jogar launches Bet do Milhão with OpenBet, setting new standards for Brazilian betting market.
Veikkaus selects OpenBet to power sports betting transformation ahead of Finland's regulatory market reform and competitive licensing.